Good planning is the foundation for success. Higher chances of success: A solid business plan is an essential component before, during, and after the establishment of a company, minimizing financial risks. Step by step, the book presents the relevant areas of business planning and explains them in a practical manner for quick implementation.

• The key elements of a good business plan
• Executive Summary: the essentials at a glance
• Market and competition: who you want to sell to and how much
• Marketing and sales: imagine starting a business and no one notices
• Financial planning: estimate your future profit

Business planning is understood here not only as a means of raising funds but also as a control tool for entrepreneurs: this way, you can counteract unwanted developments.