The book "The Store Manager Self-Analysis Framework - Am I Questioning Myself?" is aimed at store managers and leadership personnel in retail. On one hand, professional competence is important. On the other hand, personal development is becoming increasingly significant. A person is becoming more of a personal brand, and they must ensure that they develop this brand effectively. The store manager must be willing to evolve. The book addresses various areas that specifically relate to the business and the personal development of the store manager. Examples from the business include: customer orientation, service orientation, shop management, and motivation. From the "Self" perspective, topics such as development, strengths, self-commitment, action, happiness, and dreaming are discussed. Each chapter is structured simply. After the topic description, there are ten questions.