"Design Basics" offers a professional yet compact introduction to industrial design, written by designers with years of experience as product developers and design educators at various universities. The book is aimed at interested users as well as committed entrepreneurs, curious technicians, and aspiring designers from a variety of fields. The central theme is product design in the interplay between consumer, producer, and designer. All factors involved in the planning and design of industrial products are taken into account and presented clearly. The authors cover the content from historical roots to a glimpse into the near future, from comprehensive product functions to the complex design process, and from theoretical foundations to illustrative case studies.