Less, but better: The motto of Frankfurt designer Dieter Rams has lost none of its relevance to this day. On the contrary. In light of advanced globalization and a growing number of consumers of high-quality products, the question of resources and the longevity of products inevitably arises. The book provides an overview of the design ethos that prevailed in Frankfurt and the Rhine-Main area from the 1920s to the 1980s. In furniture, interiors, and graphic design from seven decades that emerged in and around Frankfurt, functionality and visual durability, frugality, aesthetics in clear forms, and visionary thinking always played a significant role. This first condensed design history of the region also raises the question of how German design developed in the 20th century through decentralized but integrated approaches.