Renowned designers from a wide variety of disciplines present diverse perspectives on design. The personal conversations with nationally and internationally known designers provide exciting insights into the multifaceted design discussions of the 1990s. The book includes interviews with Franco Clivio, product designer; Kurt Weidemann, designer and management consultant; Erik Spiekermann, metadesigner and typographer; Thomas Rempen, advertiser and designer; Michael Menzel, advertising consultant; Peter Rea, inspirer and professor; Michael Erlhoff, design mediator and theorist; Michael Klar, designer and professor; Jürgen W. Braun, design manager; Fritz Hahne, entrepreneur; Wolfram Siebeck, professional eater and journalist; and Hans Hansen, photographer.