"Designing for Growth" is a professional book that explores the concept of Design Thinking and its application in the business world. Authors Jeanne Liedtka and Tim Ogilvie present a comprehensive analysis of how abstract ideas can be transformed into practical solutions to foster sustainable growth. The book offers a detailed discussion of the mindset, techniques, and vocabulary necessary to implement Design Thinking as an integral part of successful business strategies. It is aimed at executives and managers seeking innovative approaches to problem-solving and looking to apply the principles of Design Thinking within their organizations. With 227 pages, the book provides both theoretical and practical insights, enabling readers to test and apply the concepts presented in practice.