The book offers a compact and easily understandable introduction to qualitative research. It covers both the fundamental logic of qualitative research and practical questions related to research planning and data collection. Furthermore, practical techniques for analysis and interpretation are explained step by step. This book aims to spark curiosity about qualitative research and demonstrate how meaningful qualitative contributions can be developed with a manageable effort. The target audience for the book includes students of social sciences and business studies, as well as practitioners who wish to conduct qualitative surveys in their professional field.