Ulrike Posch develops previously missing criteria for effective foundation communication as part of foundation management. Based on the historical roots of foundations, their phenomenological manifestations, and the current normative requirements for foundation management, she outlines practical steps towards contemporary foundation communication. The background for this research work is the visibly growing foundation sector in Germany, which requires professional communication. Despite the increasing importance, less than half of the population can name a foundation, and 80 percent report having never had contact with a foundation.