How do you create experiential worlds in retail and what tools are necessary for this? How can products be presented attractively? Which industry needs what kind of support? Karin Wahl provides answers to all these questions in her book. It contains many easily implementable tips, practical instructions, and important basic rules. The reader receives step-by-step the essential foundational knowledge to professionally design windows and sales areas. With numerous graphics, checklists, exercises, and current photos, the book is an indispensable guide for retailers, sales staff, and aspiring designers.