In this updated edition of this practical work, the path to successful store planning and design is outlined across various industries. The market strategies presented, grouped into eight success factors from Emotion to Excellence, offer diverse opportunities for customer loyalty and differentiation from competitors by appealing to all senses. Additionally, they provide a perspective on the meaningful integration of offline and online activities. Over 130 sketches, floor plans, tables, and current visual examples from retail vividly illustrate the necessary theoretical foundations.