Never before has modern and contemporary art been as present in the media as it is today: The interplay between art, market, and museum particularly engages cultural sections and new media. But who actually writes the art history of modernity - since when and for what purpose? This essay explores these questions. The author reflects on the multifaceted history of ideas, knowledge, and institutions in art, as well as the changing conditions of its production, distribution, and reception. Traditional notions are called into question, and new perspectives on seemingly familiar subjects are ventured. Through specific case studies and works, a balance of the current state of the art world is achieved. In addition to prominent names like Gerhard Richter, Marina Abramovic, Damien Hirst, or Tino Sehgal, many lesser-known and younger artists are also addressed, as the author aims to highlight them as well.