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Developing International Strategies

English, Dirk Morschett, Rudolf Grünig, 2013
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Product details

The internationalization of human society, particularly in the economy, will continue. This trend will create both threats and significant opportunities for many companies. This book contributes by offering suggestions for medium-sized companies to succeed in internationalization. After a comprehensive introduction to internationalization and strategic planning, it provides concrete recommendations. The book first explores entering new markets internationally. It then outlines how to develop an internationalization strategy for production and sourcing. Finally, it explains strategic planning within an international company. The book is aimed at company executives, master's students, and participants in EMBA programs. It is intended to support the development of successful strategies for going international and thriving in the global market.

Key specifications

topic
Economy & Law
Language
English
Author
Dirk MorschettRudolf Grünig
Year
2013
Number of pages
392
Book cover
Paperback

General information

Item number
9083524
Publisher
Springer
Category
Reference books
Release date
4.7.2018

Book properties

topic
Economy & Law
Language
English
Author
Dirk MorschettRudolf Grünig
Year
2013
Number of pages
392
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,5 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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  • 1.Rheinwerk
    0 %
  • 1.S.Fischer
    0 %
  • 1.Springer
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • 57.Penguin Random House
    1,1 %
  • 57.Piper
    1,1 %
  • 57.Springer
    1,1 %
  • 60.An der Ruhr
    1,2 %
  • 60.Don Bosco
    1,2 %
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