The scholarly book "Cesare Ripa and the Conceptual Images of the Early Modern Period" offers a comprehensive analysis of the allegorical imagery shaped by Cesare Ripa's work "Iconologia." Since its first edition in 1593, this key work of visual discourse has not only influenced the art of the Early Modern period but has also left its mark in various fields such as architecture, advertising graphics, and decoration. The personification of abstract concepts in Ripa's work connects ancient and medieval traditions with a nuanced theoretical reflection. The volume examines the poetological and art-historical consequences of the "Iconologia" and highlights the relevance of personification for visual discourses after 1600. With contributions from renowned authors, it opens a new perspective on European visual culture.