Bloom, around 1914; of unknown origin, perhaps from the Russian 'Oblomov', from the German 'Anna Blume', or from the English 'Ulysses'. 1. The apocalyptic mood of a civilization bound to its deathbed, which can only distract itself from its demise by alternating between brief phases of technophilic hysteria and long stretches of contemplative powerlessness. It was as if the bloodless mass of wage earners lived in Bloom. 'Death to Bloom!' (J. Frey) 2. In a figurative sense: a widespread way of life among the peculiar people of a world of authoritarian commodity economy, characterized by twilight and arbitrariness - 'bloomy, Bloomity, Bloomification'. 3. Also: the presence of one's own afterlife (legacy during one's lifetime). 'To have the Bloom'. 4. Death certificate of classical politics. 5. Birth certificate of ecstatic politics. 6. History: sealed by its existence.