The Importance of Post Market Management in Medical Technology is a specialized book that addresses the role of Post Market Surveillance in the medical technology field. The author, Claus Zippel, analyzes how the knowledge gained from Post Market Surveillance can be utilized in the research and development departments of medical device manufacturers to create innovative products and continuously improve existing products and processes. The book is based on theoretical considerations and a comprehensive nationwide survey that provides valuable insights into the practice of medical technology. Zippel offers practical recommendations for implementing a strategic Post Market Management that encompasses areas such as IT, organization, and personnel management. These recommendations are designed to meet the challenges of intense competition in the medical technology sector with creative and innovative approaches.