What do Carlos Santana, the search engine Lycos, and the women's magazine Brigitte have in common? That's right: the company Bertelsmann, along with its subsidiaries Bertelsmann Music Group, Gruner + Jahr, and many others, is behind them. Long before the internet age, Bertelsmann positioned itself as a pluralistic publishing house of alternatives. However, what many in Germany still associate with a dusty publishing name has long since established itself worldwide as a multimedia brand. Every second French person reads one of the 14 magazines from Bertelsmann subsidiary Prisma Presse! And across Europe, 120 million viewers tune in to a channel from the RTL Group every day. Discover the secrets of success behind the media giant from Gütersloh in The Bertelsmann Method!.