The design of the shopping experience has received significant attention in both practice and academia in recent years. The shopping experience is perceived as an important differentiating factor in a price-driven competitive landscape. In addition to research on the shopping experience, the concept of price satisfaction offers a way to assess satisfaction with price from a multi-attribute perspective. As a result of the extensive study, a nuanced picture emerges of the drivers of experience and price satisfaction in retail, their effects on customer satisfaction and loyalty, and the impact of customer satisfaction and loyalty on actual purchasing behavior. Furthermore, the work provides various implications for practice, such as for managing customer relationships.