Globalization is now ubiquitous. This fact presents many people with new situations: cultural differences are no longer just something that fascinates tourists and stimulates scholars, but have largely become part of everyday life, especially in professional contexts. The book addresses both sides of this business partnership: on one hand, those who deal with Germans from their home country or as expatriates living in Germany for a time, and on the other hand, Germans who are in business contact with partners from around the world, whether through business visits or via communication media. For the first group, it is important to obtain information about Germans in order to adapt to us. For Germans themselves, it is helpful to learn how our non-German partners perceive us, allowing us to see ourselves in reflection.