We live in a society that is deeply influenced by psychology. Self-help groups are popping up like mushrooms, relationship guides are achieving massive sales, and the ratings of shows like The Sopranos or pseudo-documentaries like Zwei bei Kallwass make the hearts of program makers race. What was once shyly kept quiet is now a staple in the repertoire of an enlightened middle class in Western societies: the trip to the therapist. Marital crises are no longer resolved within the confines of one's home, but rather in the office of a couples therapist. Specialized psychiatrists for billionaires assist with the emotional management of vast fortunes, and every top athlete worth their salt has a psychologist by their side. In her new book, Israeli sociologist Eva Illouz examines how the therapeutic discourse impacts our cultural and emotional lives.