Is your message not getting through? Does what you say not have a lasting impact? Do your conversation partners not understand what you want to convey? The Impact Strategy makes your words more powerful. Whether in the realm of motivation, when giving criticism, speaking with individuals, or leading teams: achieve an "aha" effect with your audience! Enhance what you want to say! The Impact Strategy goes beyond spoken words. In key situations, complement your words with actions. Create memorable, surprising effects using everyday objects like matches, coffee mugs, and paper! The essence of your message will resonate more emotionally with your conversation partners, allowing you to reach them more effectively. In the book, three experienced coaches present over 20 different examples and provide clear guidance on how to develop your approach.