The increasing significance of Corporate Social Responsibility in public discourse requires companies to convey the value of social and ecological engagement to the capital markets. However, the communicative presentation of such activities must establish a connection with the interests of the capital markets in a much more pointed manner than the previous, largely target-audience indifferent sustainability communication. Therefore, there is a demand for capital market communication that effectively demonstrates social engagement as a value gain for company owners. In this context, Christian Fieseler illustrates how socially and ecologically responsible companies can most effectively and meaningfully inform about their Corporate Social Responsibility.