This book addresses the unique challenges faced by brick-and-mortar retail in the digital age. Gerrit Heinemann's main goal is to awaken local retailers and show them a path to reinvent themselves. They only have a future if they succeed in leveraging the opportunities of the internet. This involves not only establishing a sustainable online shop and integrating it with the physical store through multi-channel services, but also developing viable concepts for physical formats so they can compete against the fierce online competition. The author explains how brick-and-mortar retail can be reinvented and aligned with the successful principles of online shopping learned from customers. Additionally, current changes in customer behavior are described, and new pathways to a digital future are outlined.