Internet-based media are an important field of empirical analysis and especially of qualitative social research. This volume deals with methodological issues of qualitative work with Internet-based data as well as the qualitative handling of the variety of different media forms on the Internet, known as multimodality. Established qualitative methods refer to conventional forms of communication that are practiced in a modified way on the Internet; moreover, Internet-based data emerge in other contexts. Common rules for the research procedure cannot be easily implemented. Qualitative analysis of Internet-based data requires different approaches but can extend established techniques in ways appropriate to the subject matter. The volume highlights classic, static Internet sites, dynamic and interactive blogs, forums, and forum discussions.