This book sheds light on the carefully crafted blueprints of our consumer society. It attempts to describe the veiled power dynamics designed to secure people's consent to external control. A gradual transformation of the working world is causing social cohesion to crumble. The jubilant consumer industry leaps into these gaps, supplying the growing needs for recognition with templates. To the delight of the affluent, the levers placed in the minds of the masses are functioning effectively.