Die Reputation interner Dienstleister in Konzernen
German, Carolin Hümmer, 2015More than 10 pieces in stock at supplier
Product details
Carolin Hümmer derives the components of the reputation of internal service providers based on a practical example within a global life sciences corporation. Using a two-stage measurement model, the theoretically and exploratively obtained insights are empirically tested using the Partial Least Squares approach, and a determination of the relevant reputation dimensions of internal service providers is made. The findings provide a valuable contribution to practice for the future design of reputation management and internal marketing of service providers within a corporation, as well as in the broader context of intra- and inter-organizational networks, and offer starting points for further research projects.
topic | Social sciences |
Language | German |
Author | Carolin Hümmer |
Year | 2015 |
Number of pages | 428 |
Book cover | Paperback |
Item number | 8692943 |
Publisher | Springer |
Category | Reference books |
Release date | 13.5.2018 |
topic | Social sciences |
Language | German |
Author | Carolin Hümmer |
Year | 2015 |
Number of pages | 428 |
Book cover | Paperback |
CO₂ emissions | 0,5 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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