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Die Reputation interner Dienstleister in Konzernen

German, Carolin Hümmer, 2015
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Product details

Carolin Hümmer derives the components of the reputation of internal service providers based on a practical example within a global life sciences corporation. Using a two-stage measurement model, the theoretically and exploratively obtained insights are empirically tested using the Partial Least Squares approach, and a determination of the relevant reputation dimensions of internal service providers is made. The findings provide a valuable contribution to practice for the future design of reputation management and internal marketing of service providers within a corporation, as well as in the broader context of intra- and inter-organizational networks, and offer starting points for further research projects.

Key specifications

topic
Social sciences
Language
German
Author
Carolin Hümmer
Year
2015
Number of pages
428
Book cover
Paperback

General information

Item number
8692943
Publisher
Springer
Category
Reference books
Release date
13.5.2018

Book properties

topic
Social sciences
Language
German
Author
Carolin Hümmer
Year
2015
Number of pages
428
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,5 kg
Climate contribution
EUR 0,12

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Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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