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Die Rhetorik-Matrix

German, Georg Nagler, 2018
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Product details

Skilled speakers are regarded as competent and successful, convincing others with rhetorical skill and achieving their goals – this applies to politicians and managers just as much as to teachers, journalists, or scientists. New insights from psychology and neuroscience about how our brain works now complement classical rhetoric. They facilitate effective speaking and confident handling of manipulative rhetoric. Modern rhetoric is a product of many techniques and skills: thorough preparation, effective phrasing, credible body language – and the targeted influence on the subconscious of the audience. Classical rhetoric and neurolinguistic methods combine to form a holistic rhetoric matrix. The book contains a wealth of examples, tips, and practical suggestions from preparation to successfully delivering an impactful speech.

Key specifications

Language
German
Author
Georg Nagler
Number of pages
250
Book cover
Paperback
Year
2018
Item number
8691109

General information

Publisher
UTB
Category
Guidebooks
Release date
1.11.2018

Book properties

Language
German
Author
Georg Nagler
Year
2018
Number of pages
250
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
150 mm
Weight
535 g

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14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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