Die Rhetorik-Matrix
German, Georg Nagler, 2018Only 3 pieces in stock at third-party supplier
Product details
Skilled speakers are regarded as competent and successful, convincing others with rhetorical skill and achieving their goals – this applies to politicians and managers just as much as to teachers, journalists, or scientists. New insights from psychology and neuroscience about how our brain works now complement classical rhetoric. They facilitate effective speaking and confident handling of manipulative rhetoric. Modern rhetoric is a product of many techniques and skills: thorough preparation, effective phrasing, credible body language – and the targeted influence on the subconscious of the audience. Classical rhetoric and neurolinguistic methods combine to form a holistic rhetoric matrix. The book contains a wealth of examples, tips, and practical suggestions from preparation to successfully delivering an impactful speech.
Language | German |
Author | Georg Nagler |
Number of pages | 250 |
Book cover | Paperback |
Year | 2018 |
Item number | 8691109 |
Publisher | UTB |
Category | Guidebooks |
Release date | 1.11.2018 |
Language | German |
Author | Georg Nagler |
Year | 2018 |
Number of pages | 250 |
Edition | 1 |
Book cover | Paperback |
CO₂-Emission | |
Climate contribution |
Height | 210 mm |
Width | 150 mm |
Weight | 535 g |
Product Safety |
30-day right of return if unopened
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