The big question "Who am I?" is divided in this book into three further questions: "What am I?" deals with our sense of validity, "How am I?" addresses self-awareness and self-esteem, and the question "What am I for?" aims at what gives meaning to our lives. The interplay of what, how, and why leads to our identity. This book is a tool for self-exploration. The author confronts us in a refreshingly amusing way with the carnival of vanities. There, one can observe the striking activities of status-obsessed, attention-seeking, and meaning-hungry people. The reader comes to realize what others want to be but are not, ultimately leading them to discover themselves. Finally, the connections between identity, the hunger for validation, and self-confidence are unraveled.