Worldwide, the demand for services is continuously increasing. Health services, in particular, play a significant role in this trend. Technological change, demographic developments, rising incomes, and an aging population are driving health expenditures. As a result, the demand for health services is steadily rising, while their financing is becoming increasingly challenging. These developments present numerous challenges for service management in both public and private health sector companies: new markets are emerging, customer groups are becoming more diverse, and customer needs are changing and becoming more demanding. The rising expectations of patients are reflected in the transition from formerly passive consumers to informed, participatory customers. Professional service management.