This volume of the Library of Media Design addresses the theory and practice of using colors in media design and the production of digital and print media. The topics of the compendium of media design have been restructured, thoroughly revised, and presented in a convenient format for this library. The guiding principles included adapting to developments in the advertising and media industry, as well as considering current framework plans, study regulations, and examination requirements of training and degree programs. The volumes of the Library of Media Design contain numerous practical tasks with sample solutions and are suitable as teaching and working books in schools and universities, as well as for self-study.