The potential of the Chinese market for tourism is enormous. With more than 137 million entries, the People's Republic of China is expected to become the world's largest tourism destination in 2020, according to estimates by the World Tourism Organization, while also being the fourth largest source market for tourism with over 100 million departures. At first glance, this presents good prospects for all those who depend on tourism. However, doing business with the Chinese often proves to be much more challenging than anticipated. Cultural and language differences, an opaque network of relationships and contacts that are essential for success, especially for newcomers to the China business, and above all, fierce price competition define the industry. This book describes the development of Chinese tourism based on surveys of Chinese leisure and business travelers, as well as discussions with China tourism experts.