This book addresses coaching as a tool for managing sports competitions. On one hand, coaching is examined from a training science and sports psychology perspective. On the other hand, the significance of task-oriented, motivational, emotional, and personality-developing coaching measures for football is discussed. The general part of the book not only focuses on identifying promising coaching measures and uncovering optimal conditions for effective competition management but also highlights the role of the coach and the structure of the competition and their importance within the coaching process. The football-specific section includes an analysis of expert interviews with experienced football coaches, from which concrete and practical coaching measures are developed.