At the beginning of the 19th century, brands were originally about marking goods to indicate the origin of the product and thus provide proof of quality. Nowadays, marking goods has become somewhat more complex. When the topic of branding is discussed today, a study by PricewaterhouseCoopers rightly states that brands are among the most important assets of companies. The understanding and significance of brands have changed significantly over the last few decades due to the enormous increase in media, advertising channels, and other platforms. Establishing a brand requires a process that takes time. However, in a fast-paced society like ours, where new trends are constantly emerging, that time is often lacking.