About 70 percent of company executives in Germany are over 45 years old. The rapidly accelerating development in the field of the internet creates significant knowledge gaps for many of these entrepreneurs, although not all, as they do not see the necessity to engage with modern advertising tools and strategies or fundamentally with the possibilities of the internet. As a result, much potential is overlooked and simply not utilized. Traditional advertising methods are preferred over modern ones. The internet is uncharted territory for all of us. A statement by Chancellor Angela Merkel, quoted here, represents the attitude briefly outlined above. With her statement, she likely succinctly reflects the position of many executives in Germany who manage values in the millions and oversee thousands of employees.