This book aims to provide you with a comprehensive insight into the world of Digital Signage. Starting from the definition of the term, the technical implementation, and a variety of exemplary applications of Digital Signage, it seeks to build an understanding of this topic. To practically illustrate the application possibilities, numerous images of Digital Signage systems are included. Furthermore, it explains in detail how Digital Signage works and what options are available for professional impact measurement. The opportunities and risks that the use of Digital Signage presents compared to traditional media, as well as the methods for determining location qualities, are also part of this book. Finally, it will discuss the future opportunities, risks, and developments that Digital Signage brings.