Creativity is defined in many ways. Within the framework of a corporate creativity process, creativity techniques can be used to assist. Creativity techniques are tools that promote invention and support creativity. They help individuals and/or teams to find innovative ideas and solutions to problems through creativity. The impact of these innovative ideas and solutions is assessed by the organization's management, which may further promote or reject them. Ultimately, it is the responsibility of management to evaluate and implement the efficiency and impact of corporate creativity for the benefit of the entire organization. It becomes clear that the overall costs and benefits are difficult to calculate. A wide range of information, evaluation, and calculation methods are necessary for a good selection and decision-making process regarding costs and benefits.