This book is intended as a guide for a performance comparison of national companies resulting from an internationally conducted customer satisfaction analysis. It provides an overview of the complete process of an internationally conducted customer satisfaction analysis in the B2C sector, specifically in international brick-and-mortar retail. The preparation, implementation, and evaluation of such a study are addressed. The concepts are first explained theoretically, before an international customer satisfaction analysis is exemplarily conducted using the fictional retail company XYZ AG. The book thoroughly discusses the specifics of B2C and develops a catalog of parameters that can be applied across retail sectors in customer satisfaction analyses in B2C. The author places particular emphasis on this.