Demographic change is currently omnipresent in many sectors of the economy and public administration, posing a challenge for municipalities like the city of Rosenheim to maintain a diverse range of tasks with competent and motivated employees of high quality and service orientation, even in the face of an expected shortage of skilled workers in the future. To be prepared for this, the city of Rosenheim must strive to present itself as an attractive employer. Therefore, the expansion and targeted implementation of a life-phase-oriented personnel policy is becoming increasingly important. A practiced life-phase-oriented and thus appreciative corporate culture views individuals not just as functionaries within the organization, but as whole persons. It aims to take into account their experiences and emotions in the workplace.