Since China opened its markets to many foreign companies in 1978 and has developed into a central growth market in Asia, a significant economic boom has been observed there. Many German companies choose the cooperation form of "joint venture" to establish themselves in the Chinese market. For the success of such German-Chinese joint ventures, in addition to the economic and legal framework conditions, sociocultural factors play a crucial role in the interactions of management with the Chinese environment, particularly the attitudes and behaviors of Chinese cooperation partners. It is becoming increasingly evident that cultural differences, especially before and during negotiation talks, lead to intercultural management problems. Such issues often contribute to failure.