Plastic packaging is a significant part of modern lifestyle and consumption. It is lightweight, durable, hygienic, transparent, and available in almost any shape – the list of advantages is long. In the food sector, it has become indispensable. Almost annually, the consumption of plastic packaging increases, while the resulting global environmental issues also rise. In the long term, the amount of plastic packaging waste must be reduced. Various strategies are presented across different hierarchies that can contribute to reducing plastic packaging in the food sector. The focus is mainly on how public marketing, targeting consumers, can help mitigate the problem.