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Open Source Customer Relationship Management Solutions

English, Henrik Vogt, 2008
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Product details

The book reveals the overall importance of a customer relationship management system, especially for small and medium-sized enterprises. In addition to the topic of CRM, it discusses the increasing importance and possibilities of open source software. The main research question explores whether open source customer relationship management systems can fulfill the requirements of CRM software. To answer this question, the analysis utilizes available literature on CRM, the specific requirements of small and medium-sized enterprises, and open source software. By identifying what a CRM must fulfill to be classified as a customer relationship management system according to the literature, various requirements are outlined. In the next step, the three most popular open source CRM software systems are examined.

Key specifications

topic
Economy & Law
Language
English
Author
Henrik Vogt
Year
2008
Book cover
Paperback

General information

Item number
8102944
Publisher
Diplomica
Category
Reference books
Release date
20.3.2018

Book properties

topic
Economy & Law
Language
English
Author
Henrik Vogt
Year
2008
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,5 kg
Climate contribution
EUR 0,12

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
Legal concerns

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