The high attention that the Internet has received in scientific works over the past few years, along with the numerous publications on this topic, is not without reason, even if some of the initial enthusiasm has dissipated. No other medium has spread as rapidly and is subject to such swift developments in its structures and forms of communication. The impacts on companies, organizations, and even politics have been and continue to be enormous. In political public relations, the Internet has now become an integral part. Numerous quality assurance rules have been established for the use of the Internet in PR, as well as for the functions and design of websites and online campaigns, which must not be overlooked in the planning of communication in this modern medium. The technical possibilities.