The economic and target group-oriented product development towards the wealthiest demographic, seniors, is progressing very slowly. The best agers are the least affected by the global economic crisis that began in 2008, making them a crucial support for the economy. While there is much discussion about demographic change and its impacts, very little is being done in terms of innovation. This book analyzes the physical and psychological characteristics of this target group and presents, alongside clear evidence of their above-average financial potential, practical examples for the development and adaptation of products based on studies and experiences from daily practice. The focus of product and packaging development is on the general needs of the customer as well as the requirements regarding packaging.