In the shadow of the economic and financial crisis of 2008/2009, they nearly fell into oblivion. Yet, it is these young, dynamic, and growth-oriented companies that sustain the economy even in such difficult times and seemingly defy development: they can achieve a relative revenue growth of almost 1000% in just three years or generate an absolute employee growth of over 4500% in the same period, as recent studies show. But what is the fundamental secret of such success and growth dynamics? What goals have these successful companies set for themselves? What is the tone of communication there? How do they communicate within these companies? And how do these companies communicate with their target audiences? Is there a universally valid secret to effective corporate communication? Or are successful corporate communication and positive results interconnected?.