The travel and tourism market is undergoing noticeable changes. The youth market is steadily shrinking, while the senior market is rapidly growing, as the German age pyramid increasingly resembles a mushroom. For the first time in human history, the number of older people will surpass that of children. Not only is there a quantitative increase in older travelers, but the fact that they have significant incomes creates a high purchasing power for tourism consumption, changing the conditions in the travel sector. It is estimated that the travel market for those over 50 will grow by 16 million by 2010, with an upward trend. Currently, over 65 percent of older people travel regularly. Their enthusiasm for travel is expected to remain uninterrupted; even now, they are already traveling outside of school and semester breaks.