The diversity of products in the consumer goods market demands a targeted organization and increased attention to packaging. In this context, packaging design serves as a tool to address these requirements. Through packaging design, design-related questions are processed, organized, and categorized within the framework of packaging development. Defining packaging design as a tool for corporate communication drives the representation of procedural levels based on design management and product policy. This study is based on specialized literature on the topic. It categorizes the resulting insights and interprets them. Within the scope of this study, packaging is systematized, packaging design is integrated into product policy and design management, and the practice of packaging design is discussed.