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Vertrauen und Käuferverhalten im B2C-Online-Handel: Bedeutung, Aufbau und Ausbau in Online-Shops

German, Sabrina Lütkebohle, 2014
Price in EUR including VAT
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Product details

Since the inception of the World Wide Web and the spread of internet usage in Germany, the medium of the internet has been continuously evolving. Along with this, online commerce has steadily expanded: not only have user and order numbers increased, but so have online revenues. The trust that consumers have in online shops significantly influences the ongoing growth of supply and demand in online commerce. Online shop providers often lose important revenues because consumers abandon or refrain from online purchases due to a lack of trust or security concerns. Therefore, this study focuses on answering the question: What significance does trust have in B2C online commerce in relation to buyer behavior, and how can trust in online shops be established and enhanced? It becomes clear that trust is a fundamental component of online commerce.

Key specifications

topic
Economy & Law
Language
German
Author
Sabrina Lütkebohle
Year
2014
Book cover
Paperback

General information

Item number
8041327
Publisher
Diplomica
Category
Reference books
Release date
15.3.2018

Book properties

topic
Economy & Law
Language
German
Author
Sabrina Lütkebohle
Year
2014
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
Legal concerns

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Statutory warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Galaxus
  • Diplomica
    Not enough data
  • 1.Anaconda
    0 %
  • 1.Ariston
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %

Statutory warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Galaxus
  • Diplomica
    Not enough data
  • An der Ruhr
    Not enough data
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • Diplomica
    Not enough data
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %
  • 1.Hachette
    0 %
  • 1.Hanser
    0 %
Source: Galaxus