Vertrauen und Käuferverhalten im B2C-Online-Handel: Bedeutung, Aufbau und Ausbau in Online-Shops
German, Sabrina Lütkebohle, 2014More than 10 pieces in stock at supplier
Product details
Since the inception of the World Wide Web and the spread of internet usage in Germany, the medium of the internet has been continuously evolving. Along with this, online commerce has steadily expanded: not only have user and order numbers increased, but so have online revenues. The trust that consumers have in online shops significantly influences the ongoing growth of supply and demand in online commerce. Online shop providers often lose important revenues because consumers abandon or refrain from online purchases due to a lack of trust or security concerns. Therefore, this study focuses on answering the question: What significance does trust have in B2C online commerce in relation to buyer behavior, and how can trust in online shops be established and enhanced? It becomes clear that trust is a fundamental component of online commerce.
topic | Economy & Law |
Language | German |
Author | Sabrina Lütkebohle |
Year | 2014 |
Book cover | Paperback |
Item number | 8041327 |
Publisher | Diplomica |
Category | Reference books |
Release date | 15.3.2018 |
topic | Economy & Law |
Language | German |
Author | Sabrina Lütkebohle |
Year | 2014 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
30-day right of return if unopened
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