Right-wing populist parties often achieve significant success in mobilizing voters from the opposition. However, when this leads to participation in government at the national level, voter support typically declines sharply. Oliver Geden focuses on the Freedom Party of Austria and the Swiss People's Party, two actors that have navigated the transition from opposition to governing parties with very different levels of success. Through media analyses and interviews conducted with FPÖ and SVP politicians, the author illustrates how the substantive design of right-wing populist politics is shaped by strategic considerations.