The works of German photographer Joachim Baldauf (born 1965 in Allgäu, lives in Berlin, works internationally) are distinguished by their clarity and a certain irony. They are more than just photographs, more than just fashion shots, more than just youth culture, and more than just lifestyle. The images always portray people as individuals, thanks to Baldauf's very personal approach. Baldauf is undeniably the number one among German fashion and portrait photographers and has a significant influence on style. His photos have been published in all major magazines. After studying textile design with a focus on photography and fashion illustration, Baldauf initially worked for several years as a freelance art director before fully committing to photography. Today, he is also the editor of the magazine Vorn and works as a lecturer. He has received numerous awards.