"Doing Ethnography" is a comprehensive work aimed at anyone who collects data through observation. It offers an innovative and stimulating perspective on ethnography, emphasizing both academic rigor and practical necessity. The book combines theoretical approaches with concrete action plans, guiding readers step by step through the process of planning, conducting, and evaluating ethnographic research. It addresses the various tasks and decisions to consider before entering the research field and helps avoid common pitfalls while ensuring safe and ethical research practices. The revised second edition includes current case studies and examples from the social sciences and takes into account the importance of digital research tools and social media. It is an ideal companion for aspiring researchers.