Authentic role models and strong relationships have a significant impact on a child's personality development. The child orients itself based on the concrete values and interpersonal interactions of adults, forming a sense of values. Margit Franz demonstrates how educators can support children in their value formation. In the foundational information, she describes the development of moral judgment in childhood, clarifies the terms "ethics," "morality," "values," "virtues," "norms," and "rules," and summarizes the rights outlined in the UN Convention on the Rights of the Child. Through numerous examples, the author unfolds the practice of value-oriented education based on the communication culture in the daycare environment. With various role-playing scenarios, reflection prompts, and exercises, educators can clarify for themselves and within their teams: What values do we stand for?.